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Marketing
International Business & Marketing
This specialist track is designed for people who intend to cross
geographical borders and join international markets and companies. It covers all stages of corporate development in international trade
from small business seeking export opportunities to the multinational conglomerates.
This specialization has two features that distinguish it from many other MBA programmes i.e. international focus and its coverage of general export
management techniques. This specialization also focuses on how to develop, implement and control a full export strategy for any company. Key features also include multi-cultural international perspective with in-depth coverage of general management.
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